ACIDIC BONDING CONCENTRATE SHAMPOO

THE BENEFITS

ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT

The Intensive Treatment provides strength repair in 1 use* and reinforces weakened bonds.

KEY BENEFITS:

• Combats 1 year of visible damage in 1 use*
• Leave-in strength repair in 1 use**
• 2x less breakage***
• 10x smoother hair***
• Bond repair on the go***
• pH balancing
• For all hair types and textures
• Ultimate repair, intense conditioning, and color fade protection
• Product did not strip hair color****

*System of ABC Intensive Treatment, Shampoo, Conditioner, & Leave-In Treatment vs. undamaged hair
**System of ABC Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo
***With continued use
****Based on consumer test results

ACIDIC BONDING CONCENTRATE SHAMPOO

This sulfate-free shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength.

KEY BENEFITS:

• Combats 1 year of visible damage in 1 use*
• 56% reduction in breakage**
• 2x stronger**
• 14x smoother***
• 90% more conditioned***
• 82% visible reduction of split ends****
• pH balancing
• For all hair types and textures
• Ultimate repair, intense conditioning, and color fade protection

*System of ABC Intensive Treatment, Shampoo, Conditioner, and Leave-In Treatment vs. undamaged hair
**ABC Shampoo & Conditioner vs. non-conditioning shampoo
***ABC Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo
****ABC Shampoo & Conditioner, Leave-In Treatment vs. non-conditioning shampoo

ACIDIC BONDING CONCENTRATE CONDITIONER

This bonding conditioner provides ultimate strength repair, intense conditioning and color fade and heat protection.

KEY BENEFITS:

• Combats 1 year of visible damage in 1 use*
• 56% reduction in breakage**
• 9x smoother**
• 89% reduction in combing force**
• pH balancing
• For all hair types and textures
• Ultimate repair, intense conditioning, and color fade protection
• Stronger hair, immediate results**

*System of ABC Intensive Treatment, Shampoo, Conditioner, and Leave-In Treatment vs. undamaged hair
**ABC Shampoo & Conditioner vs. non-conditioning shampoo
***ABC Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo