TELESCOPIC LIFT WASHABLE MASCARA

The L'Oréal Paris Telescopic Lift Washable Mascara is a recent addition to the popular Telescopic line, known for its focus on lift, length, and volume.¹ It's designed to be a step up from the original Telescopic, offering a more dramatic and modern look.²

Key Features and Benefits

• Instant Lash Lift and Volume: Unlike the original Telescopic that focuses primarily on length and separation, the "Lift" version adds an emphasis on volume and a curling effect.³ It claims to give an instant lash lift and volume that can last for up to 36 hours.⁴

   

• Unique Double-Hook Brush: This is the most innovative feature. The patented brush has two sides:⁵

   

  • The Front Hook Bristles: These are designed to grab and coat lashes from the root, lifting them and loading them with product for instant volume.⁶

     

  • The Side Comb: This side is used to separate and define the lashes, giving them up to +5mm of visible length.⁷ This two-step process allows for a customizable look that is both voluminous and well-defined.⁸

     

• Ceramide-Infused Formula: The formula is infused with ceramides, which are known for their fortifying properties.⁹ This helps to keep the lashes lifted and nourished without feeling heavy.¹⁰

   

• No Clumps, Flakes, or Smudging:¹¹ The formula is designed to be smooth and easy to apply, preventing clumps.¹² It's also formulated to be smudge-proof and to prevent flaking throughout the day.

   

• Washable Formula: As the name suggests, this mascara is easy to remove with a standard cleanser and water, which is gentler on the lashes than waterproof formulas.¹³

   

• Suitable for Sensitive Eyes: It is ophthalmologist-tested and suitable for people with sensitive eyes and contact lens wearers.¹⁴

   

How to Apply

L'Oréal recommends a two-step application process to get the full effect:¹⁵

1. Lift and Load: Use the curved, front-facing bristles of the brush to lift and load the lashes with mascara from root to tip.¹⁶

    

2. Separate and Lengthen: Turn the brush to its side and use the longer, comb-like bristles to separate the lashes and add more length.¹⁷

    

The Telescopic Lift Washable Mascara is an excellent choice for those who love the lengthening effect of the original Telescopic but want to also achieve a significant amount of lift and volume in a single product.