SHAPE TAPE HYDRATING FOUNDATION

The Tarte Shape Tape Hydrating Foundation is a full-coverage foundation that was created as a companion product to the brand's iconic Shape Tape Concealer. It is formulated to provide a flawless, radiant finish with a powerful dose of hydration, making it a perfect choice for those with dry or mature skin.

Key Features and Ingredients

The foundation is built on the same core principles as the original concealer: high-performance and long-wearing. However, it swaps the matte finish for a hydrating one.

• Full Coverage, Radiant Finish: It delivers a high level of coverage, effectively concealing redness, blemishes, and discoloration. It has a beautiful, dewy, and radiant finish that gives the skin a healthy, luminous glow.

• Long-Wearing Formula: The foundation is designed for all-day wear. It is known to stay put for hours without caking, cracking, or settling into fine lines.

• Hydrating Ingredients: The formula is enriched with a blend of key hydrating ingredients:

  • Hyaluronic Acid: A powerful humectant that attracts and retains moisture, helping to plump the skin and reduce the appearance of fine lines and wrinkles.

  • Shea Butter: A deeply nourishing emollient that conditions and soothes the skin.

  • Mango Butter: Provides additional hydration and helps to smooth the skin's texture.

• Oil-Free and Vegan: The foundation is an oil-free formula that is both vegan and cruelty-free. It is also free of parabens, mineral oil, and other common irritants.

• Unique Pump and Applicator: The foundation comes in a bottle with a unique pump applicator that dispenses a precise amount of product, which can be useful for avoiding waste.

How it Differs from the Shape Tape Matte Foundation

The key difference between the Hydrating and Matte versions is the finish and the target skin type:

• Shape Tape Matte Foundation: Provides a full-coverage, true matte finish that is excellent for controlling oil and shine. Best suited for oily and combination skin.

• Shape Tape Hydrating Foundation: Provides a full-coverage, radiant and luminous finish that is excellent for adding moisture and glow. Best suited for dry and mature skin.

Who It's For

The Shape Tape Hydrating Foundation is a go-to product for individuals with dry, mature, and normal skin. Its hydrating formula is particularly beneficial for:

• Combating Dryness: It helps to keep skin moisturized throughout the day and prevents makeup from emphasizing dry patches.

• Reducing Fine Lines: The plumping effect from the hydrating ingredients helps to minimize the appearance of fine lines and wrinkles.

• Achieving a Radiant Look: It provides a healthy, dewy, and luminous finish that gives the skin a youthful-looking glow.